
Merchant Zone
Building successful business partnerships
ACO offers builders' merchants BOTH a comprehensive range of channel drainage defined by engineering excellence AND top-quality service and support.

Our team of ten area sales managers (ASMs) are the heart of ACO’s commitment to the merchant marketplace. Your ASM is your first point of call for stock, pricing and marketing support (see below for more detail). Regular branch visits allow for business planning and review. ASMs attend merchants’ trade days, setting up their stalls to showcase ACO’s products to contractors and landscapers.
Literature
ACO House&Garden P 25 Product Guide, Range Overview Booklets, brochures on individual channel systems and premium gratings design booklet.
Point-of-Sale Solutions
Resources to make ACO products stand out in your yard, display the comprehensive ACO range of channel drains and advertise that you stock ACO.


Product information and images
Send us a list of the ACO products you stock and we will provide you with data and downloadable links for product descriptions, dimensions, product and application images, videos and more.
Marketing strategies and tools
ACO’s comprehensive product range allows segmentation of the market: core range for standard markets; premium range for higher-end. Build marketing around the drainage solutions that ACO channels deliver for different locations around a property: threshold, paths and patios, driveways and car parks. Embed ACO’s H&G visualiser tool in your website so users can see range of premium gratings available to complement their paving.
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Merchant staff training
ACO’s comprehensive range of domestic surface water management includes more than 10 channel drainage systems. This isn’t ‘one channel fits all,’ more ‘right channel for the right job’.
Upskilling staff, increasing knowledge, and building confidence enables merchants to identify sales opportunities, specify the right ACO products and accessories, and support customers to deliver a professional installation.
ACO training is available in two convenient formats to suit your team’s schedule:
- Personalised Training with ACO’s dedicated merchant trainer Adam Donnaloia. Adam offers training on ACO products to merchant teams either in-store or online.
- Independent Training through a series of ACO’s informative and engaging videos. Complete the quiz after each course to earn a certificate.
Design + Support Services
Direct your customers to technical and installation advice so they can install ACO products with confidence. Each channel system has its own brochure (with installation stages) and an installation diagram, accessed via the downloads menu on the right of the product webpage.
If your customers need further advice in using ACO products to deliver drainage projects, recommend they contact ACO’s Design Services Team.
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Featured Downloads
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